Cashel Fire

Identity for a startup fire alarm consultancy. Based on the insight that new business is gained by face-to-face networking, this business card serves as the primary marketing tool. The design (and very high quality finish) has been a successful differentiator in a close-knit, competitive industry. The design is based on the letter form combined with the fire alarm symbol used in schematics – a detail that is popular with those in the know. The use of fire in the identity has great presence and is appropriate given that the design is industry focussed.

Client
Cashel Fire

Target
Fire alarm professionals.

Role
Identity designer.

Tools
Creative Cloud: InDesign, Illustrator.