Keeping in contact with your customers is really important so that makes great email design crucial. As a small team we designed up to five unique marketing emails a week. We focussed on creating original concepts to support the brand so that we could connect emotionally with clients and support promotions. While we used an automated email program to welcome new customers and guide them through the buying cycle we kept engagement with existing customers for repeat purchases. And as a result, the our regular list was one of the best performing segments.
Lead creative/Art director.
Adobe CC Photoshop.