OneTouch

Appearing in a range of glossy home design and renovation titles, this ad for a new switch plate range exudes minimalist sophistication. The headline is a carefully positioned command that leads the viewer to understand the switch mechanism operation. The black base of the background is contrasts to the predominantly white page surroundings giving great cut-through.

Client
Clipsal Marketing.

Proposition
One touch to operate.

Target
Anyone building or renovating their home.

Media
Specialist high quality building and renovating magazines.

Background
A new switch range with innovative touch technology and sophisticate style.

Role
Lead creative/Art director.

Tools
CS5.