The Essential Checklist

The Essential Checklist is the flagship consumer publication for Clipsal. Room by room it guides the consumer through an exploration of home electrical possibilities.

This edition focuses strongly on usability. We re-structured the magazine to give a more logical flow and better guidance as to where to go next. Calls to action are tailored to the content throughout the book.

The aesthetic has been developed from previous issues to  presenting a more approachable, warm aesthetic which will resonate with a broad demographic.

Client
Clipsal Marketing.

Target
Anyone building or renovating their home.

Role
Lead creative/Art director. Project manager. Photography director, photoshoot manager (props/talent).

Tools
CS5 InDesign, Illustrator.